Victoria's Secret
Driven By Passion. Guided By Values.
Victoria's
Secret, is my favorite fashion brand because I could buy full outfits from this
store. They sell bras, pants, shirts, flip flops, beach towels, phone cases,
leggings, shorts, perfume, nail polish, makeup, bathing suits, and more!
At L Brands,
they are guided in their work and their interactions with others by four core
principles – their values. These are the same beliefs that have made them
successful since their start in 1963.
They are:
*The
Customer Rules!
Everything
they do must begin and end with an insatiable drive to anticipate and fulfill
their customers’ desires.
*Passion
Leads to Success.
They pursue
excellence because they are emotionally, intellectually and spiritually engaged
in their work ... and that makes their talents formidable and their results
extraordinary.
*Inclusion
Makes Them Stronger.
They cherish
their diversity because embracing others’ thoughts, experiences, hopes and
dreams makes their own more complete and connects them to their customers.
*It
Matters How They Play the Game.
Doing what
is right means following their beliefs – and the rules – when no one is
watching. Winning means nothing unless how they get there is fair,
collaborative, rooted in their values and contributes to the greater good.
Their values are at the heart of everything
they do.
They are the
foundation for the Limited Way - their unique mindset at L Brands that guides
their behaviors and determines their results.
They’re a
connection to their history and a guide for their future. And they’re the
measure of success for how they do things today.
This brand
always grabbing my attention in their bold fashion especially their fashion shows
and in them choice of models.
They always
design diversity fashion and unfamiliar shows.
Myrna..
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